I write about skincare innovation with a focus on natural ingredients—especially flowers and fruit extracts—and how they support the skin’s health and healing. My work looks beyond surface-level trends to explore how beauty connects with science, culture, and the global economy.
From climate science and supply chains to shifts in consumer behavior, I examine how larger forces shape the personal care space. I also write in both English and Arabic to make these insights more accessible across different communities.
With a background in political science, I bring a research-driven, global perspective to how beauty products are made, marketed, and understood.